How we list your home

Salza Team Listing Presentation – How we sell your home!

1.  Setting the List Price

We look at your neighborhood value set including the sold and available homes, in the current market and decide where your home fits 

Once we select your price range, I’ll plug that info into a "net to seller" aka your net proceeds sheet. It shows a good estimate of what you’ll net at the time of sale.

Watch: How to Price Your Home Video Series  (9 short videos on what goes into setting a list price):

 2. Analysis:

After setting your price range, I'll plug that number into our "net proceeds sheet" taking into account your mortgage, other outstanding home debt, and estimated closing costs. We want you to have a complete look at the numbers. 

sample Net Proceeds Sheet:

Net Proceeds sheet.xlsx

sample Comparative Market Analysis (CMA):

3.  Preparing your Home

Staging: After setting a home value, I’ll schedule a visit with my stager to walk and talk about ways to make your property show it’s best.

Here’s an example from Brooke Clayton of My Square Nest Staging:

Professional Measurements and Floorplans:

Professional Photography, Brochures, and Listing Comments:

Your Virtual Tour and Photos for 4104 Greenridge Dr are now available:
Branded Tour:
MLS Version Tour:
MLS Strict Version Tour:
View Statistics:
Agent Portfolio (All Your Listings):
Download All Photos:

Listing Comments:

Welcome to 4104 Green Ridge Drive in picturesque LaPorte Colorado! This beautiful Victorian style 3 bed 3 bath home sets on one of the most beautiful streets in the country. Large trees, landscaped yards, the sound of the Poudre River, beautiful sunsets, space between luxurious neighboring homes, deer walking through the yard with gardens and a chicken coop make this location unique and inviting. This is the lifestyle you’ve been looking for. The property backs to a pasture and has hundreds of trees, shrubs and perennials with sandstone walks and multiple outdoor sitting areas. With a long driveway, space next to the detached two car garage and an oversized aluminum utility gate to the back, there’s space for parking an airstream, old town canoe or your other project fun. With a newer roof and living room fireplace, increased insulation, a super efficient boiler system, granite kitchen countertops and an open and bright layout, this home is ready for you and your future adventures!


Seller’s Personal Property, Some Garden Decorations, Metal Arch, Clay Pots, Bird Feeder And Other Ornaments May Be Removed


Important Documents: Sample Listing Prep Packet


4.  The Fun Stuff! Marketing, Showings and Weekly Reports:

~Marketing Letter~

Hi Joni and Michael!

I wanted to show you the marketing we are doing for your home. Below you will find an example of some of the avenues in which I am marketing your property:  

Here are the links to our company websites: and

Here is the link to your property’s individual post on MyColoHome:

Here is a link to your Individual Property Website (IPW), which also includes your Virtual Tour:

Here is the link to the YouTube video:

Here is the link to a shareable brochure:

Note: We have posted your listing (IPW and YouTube video) to our company Facebook Business page. I would encourage you to copy and paste these links to your Facebook Page as well.

Your home will also be in numerous different real estate websites. Here are just a couple as an example:

**Please understand that these websites pull data from our MLS system. In the transfer of information into their system, mistakes are often made even though it is accurate in the MLS. It is NOT uncommon for these satellite websites to have the incorrect number of beds or baths for example. We certainly apologize for their misinformation but unfortunately, we cannot not change it.

We need EVERYONE’s help to sell your property and thus we would HIGHLY encourage you to share this email with your friends and family.

Thank you for the opportunity and trusting in me,


~Weekly Showings Reports~

We always ask for feedback from showings but don’t always receive it! Sometimes we use their feedback to guide our decisions to make changes and….sometimes we ignore it!

~Getting the Word Out on Social Media~

5. Under Contract!

Weekly Contract “Check-ins” via email:

Happy Tuesday Everyone!

Joni and Mike Suther are under contract! Woo Hoo!   I’ve copied Nikki Schaefer and Mallory Lyons from Chicago Title on this email – Joni and Mike, you will start to see emails from them soon (if not already!).

The Suther’s next steps:

Attached is a pdf of your contract and the counter.  Pages 1-4 of the contract are especially important as they list your dates and deadlines.  Some of our clients like to print these pages out for their reference.

Please respond to all with a quick “got it” so we all know you’ve received this important email and respond to item #3 about Off-Record Title Issues.  Thank you!

Important upcoming contract items:

Most of the deadlines in the contract require no action from you!  The Buyer has the majority of the responsibility as we move forward.  However, there are a couple of important dates for you.  The Inspection Termination Deadline of Dec 6.  If the buyers find anything that they feel they want to “object” to regarding the condition of your property, they have to let us know in writing by this date.

Please note that it is common practice for you not to be present during the inspection.  You do not want the liability of distracting the inspector.  It is also common for the buyers to show up for part or all of the inspection.  To minimize some of the common findings, it’s a good idea to make certain that:

-gutter downspouts are down

-furnace filter is changed

-clothes washer, clothes dryer, dishwasher and any other appliances that are included (as they must be inspected) are empty

-smoke detectors and carbon monoxide detectors are operational

-electrical panel is not blockedHere are other next steps moving forward:

1. Make certain the inclusions/attachments stay attached per the contract:  “Range/Oven, dishwasher, microwave oven, and refrigerator currently in use in the kitchen”.

2. The title work will be provided by Chicago Title and they will send it to the Buyers.3.  Have you created any off-record title matters we need to disclose to the buyers?  If so, we need to provide this by the Off Record Title Deadline of Dec 8  to the buyers.  These are rare but we like to ask just in case. What is an “off-record title” matter?  Examples could be things like: existing surveys in your possession pertaining to the property, easements, liens or other title matters (any type of oral agreement between neighbors or friends to allow the use of land or property) that are not part of the public record.  You can respond to this email with your answer!

4.  Closing is currently planned for Dec 22.

5.   For any appointments (inspection, appraisal, final walk through, etc…) you will be contacted by our office.  (Similarly to how you were contacted for showings.)  We will also continue to market your property for backup offers just in case anything were to happen to this offer.6.  Due Diligence Documents: (DDD):   Go through your “house files” and gather up any items to share with the buyers.  You don’t need to spend a great deal of time on this  – whatever you can easily find. Please place the items in a folder and leave it on the kitchen counter for the buyers to review during the inspection.

Per the contract these are the type of items to include:  “Any and all surveys and/or warranties if in Seller’s possession.”

7. The contract amount is $600,000. Before spending your proceeds, we advise you to have an attorney review the contract and have your accountant review how the proceeds will impact you financially and with the State of CO and the Fed. We want you to have a full view of the impact of the sale prior to getting to the closing table.

That’s a pretty good list!  When you leave for the last time, everything not attached will be taken with you, trash empty and floors will be swept and vacuumed, fridge empty and the home should be generally clean and ready to move into. Leave house specific items (garage door opener, spare keys, manuals etc) in a drawer in the kitchen.  Please remember to keep the house warm (for the pipes) to avoid possible issues.

Please let us know if you have any questions and CONGRATULATIONS!  Last, we will keep a running list of “follow-up items” to keep us on track with things as they come up!